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Viacom CEO: Ratings growth seen boosting advertising rates

CHICAGO (MarketWatch) — Viacom Inc. Chief Executive Philippe Dauman reiterated Monday that ratings growth at the company’s cable networks should lead to higher advertising rates this summer, when the channels sell commercial time in advance for the fall season. Dauman, speaking at the annual Bear Stearns Media Conference in Palm Beach, Fla., said the gap in ad rates between broadcast and cable networks is narrowing, especially as Viacom sells ad packages across several networks to emphasize the audience reach cable now commands. “We’re attacking [the gap] in different ways,” Dauman said. “And we’re seeing some results. It’s a process.”
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Original post by Forextvblog

This entry was posted on Monday, March 10th, 2008 at 11:49 am and is filed under Daily Forex Analysis. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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