Five airlines, Sojern to put ads on boarding passes: Journal

TEL AVIV (MarketWatch) — Five airlines will partner with Sojern Inc. of Omaha, Neb., to add advertising to their boarding passes, The Wall Street Journal reported. On Tuesday, passengers checking in online for Las Vegas flights of Delta Air Lines will see coupons, weather reports and promotions on their boarding passes, the Journal reported. Continental Air, United, Northwest, and US Airways will join the program within a year, the paper reported. The plan is airlines’ latest effort to raise revenue in the wake of huge increases in fuel costs, the paper reported.
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Original post by Forextvblog

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