Vodafone cut at RBS, single0brand strategy criticized

LONDON (MarketWatch) — RBS downgraded Vodafone Group Plc , the world’s largest mobile operator by revenue, to hold from buy, citing strategic challenges. The broker told clients the company needs to recognize that to best monitize its two key assets — subscriber base and networks–it should shift to a multi-brand strategy to target specific market segments and move more aggressively into fixed broadband.
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